Why Does Robert Kiyosaki Say "Buy Buy Buy"?

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Good Morning!

☕ Most of us know the famous author of Rich Dad Poor Dad, Robert Kiyosaki.
I’ve been studying with him and it turns out he has a lot more to say than what is in his books.

Last we spoke, his message was, “Buy. Buy more. Keep buying.”

For one beautiful moment, I thought my Amazon account had become a financial education program. I was going to shop my way to freedom.

Then he said “… cash-flowing assets.”

Apparently, the little machine that froths my milk doesn’t qualify. Even though it has dramatically improved morale around here.

But Robert’s latest message got me thinking about something.

We spend years learning how to earn money—and surprisingly little time learning what to ask it to do afterward.

Mostly, we tell it to sit.

Sit in the bank. Sit in a retirement account. Sit somewhere safe until we’re old enough to need it.

That feels responsible.

But Robert wants us to ask a different question:

What if some of that money could start paying us now?

My money has been taking an extended lunch break. Its a terrible employee.

And that is how we need to view our money, like employees that can work 24/7.

Money is like the original A.I. agent.

Look, I understand the appeal of saving.

You open your account, see the balance, and feel like an adult who probably owns matching food-storage lids and put expiration stickers on their food.

Meanwhile, prices keep rising.

The same dollars buy fewer groceries, less insurance, and approximately three grapes at the airport.

Your balance may be growing. But if it isn’t keeping up with inflation, your purchasing power is shrinking.

That’s what Robert is getting at with “savers are losers.”

He’s challenging the idea that accumulating dollars is, by itself, a complete wealth-building plan. Because its the opposite. Saving is how you lose money.

His alternative: buy assets that produce income. Then use that income to buy more assets.

Now your money has an assignment.

And ideally, better attendance than I had at the gym.

Kim saw something I probably would have missed 🏠

Robert was telling me about Kim’s (his partner) first rental:

A $45,000 house.

A $5,000 down payment.

Less than $40 a month in positive cash flow after the mortgage, expenses, and management fees.

My first reaction?

Forty dollars? One enthusiastic trip through the cheese aisle and there goes the empire.

But that reaction is exactly why the story matters.

I was judging the size of the check. Kim was learning how to create the next one.

That first property taught her how to evaluate a deal, manage costs, and own something that paid her.

Robert says she wanted twenty rental units within ten years.

She reached that goal in eighteen months.

The little house gave her a place to begin—and a process she could repeat.

That’s a much more useful way to look at a first investment than expecting it to fund your entire retirement by Thursday.

“Will it pay me?” changes the shopping list

Here’s the question I’m taking from this lesson:

What will this asset pay me while I own it?

It’s easy to get excited about what something might be worth later.

I’ve done it. You start with a reasonable assumption, open a spreadsheet, and twenty minutes later you’re mentally selecting waterfront property.

Excel has never once pulled me aside and said, “Trevor, settle down.”

Robert wants income to be part of the decision from the beginning.

If an investment only works when somebody pays more for it later, a lot depends on that future buyer.

An asset producing cash flow gives you another source of return.

Of course, you still have to check the expenses, debt payments, and reserves. A rental’s income can change. Repairs happen.

The numbers need to work beyond the cheerful version of the story.

Then comes Robert’s next question:

“How can I get my money back and keep the asset?”

Income can gradually return your capital. In some deals, refinancing can release money for another purchase—provided the new debt leaves the original investment financially sound.

The idea is to put that capital to work again while the first asset keeps producing.

And if the first purchase is out of reach?

This part made me appreciate the message more:

If you can’t buy yet, build.

Build a business that generates cash flow.

Then use some of that income to buy assets.

That gives “buy, buy, buy” a practical starting point for someone who doesn’t have a down payment sitting around.

Keep your emergency cash. Learn how to evaluate a deal. Start creating the income that can fund your first purchase.

What I like about Robert’s message is that it gives us something concrete to work toward:

Owning more things that pay us.

Even if the first check is small.

Small is a perfectly respectable beginning.

Trevor
Editor, Rich Dad Training

☕ Last Sip: My milk frother remains a questionable investment. But I’m keeping it on as head of employee happiness.

Grab your coffee and let's get into it! ☕️👇️

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